The original page was a collection of favourite sayings meant to remind readers that anyone can aim high. This short version keeps the theme and cites just a couple of the best-known lines.

Excellence has no finish line

Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai, is quoted as saying that in the race for excellence there is no finish line. The idea is that quality is a habit rather than a destination.

Details separate good from great

The American pastor Charles Swindoll is cited for the thought that attention to detail is what distinguishes something great from something merely good.

Responsibility and effort

Other sayings on the original page, attributed to figures such as Winston Churchill and Confucius, pointed to responsibility, modesty in speech and a little extra effort as the marks of an exceptional professional.

Why it matters

Trust underpins property. The code of ethics captures that mindset of care.